Built in the late 1960’s, commissioned by Margaret Macy, R.H. Macy’s grand daughter and heir, the stone estate was fashioned as a retreat for family and friends. As the surrounding area grows with commercial resorts and businesses, Villa Verano stays true to its intent, welcoming the world’s most tasteful travelers, seeking something rare and refined with pristine personal service and a five-star concierge to curate whatever experience one might require. In the past 50 years, Villa Verano has hosted dignitaries as well as families seeking a once-in-a-lifetime getaway, all with the same unmatched service.
The Mexican federal government resolved century-old property disputes of land that had communal status, land the federal government had appropriated from the Union en Cuale mining company to be parceled out as communal farms. The land’s communal (ejido) status had stifled development in the town for much of the 20th century. A significant transition of communal lands into private ownership within present Puerto Vallarta city limits took place in 1973 with the establishment of the Vallarta Land Trust (Fideicomiso) to oversee selling government land into private hands, and using the sales revenue to develop the City’s infrastructure.
American director John Huston filmed his 1964 movie The Night of the Iguana in Mismaloya, a small town just south of Puerto Vallarta. During the filming, the US media gave extensive coverage to Elizabeth Taylor’s extramarital affair with Richard Burton, as well as covering the frequent fighting between Huston and the film’s four stars. The subsequent publicity helped put Puerto Vallarta on the map for US tourists.
The Mexican government invested significantly in transportation improvements making Puerto Vallarta an easy travel destination. To make Puerto Vallarta accessible by jet aircraft the government developed the City’s international airport. Ground transportation significantly improved. Government invested heavily in the development of highway and utility infrastructure. Another vital improvement for the city was the El Salado wharf (where the current cruise terminal is located), inaugurated on June 1, 1970, making Puerto Vallarta the first harbor town in Jalisco. Improvements and investment in infrastructure led to Puerto Vallarta experiencing tourist booms, starting in the late 1960s. While tourists from the United States and Canada started flowing in, tourists in Puerto Vallarta were principally from Mexico, who started traveling to Puerto Vallarta because the improved infrastructure (4-lane paved highways) made travel easy and convenient (e.g., Guadalajara and Puerto Vallarta).
In 1968 the Puerto Vallarta municipality was elevated to City status. The elevation in status reflected interest by Mexican federal and state governments in developing the Puerto Vallarta as an international resort destination. Puerto Vallarta has since also attracted a lively expatriate community from the U.S., Canada and Europe.